Our story

Learn more about us
What is loond°?

The Nordic spa cosmetics brand loond° has begun from a belief to a pure and strong nature that feeds the body, spirit and mind in its naturalness. In a small Nordic country called Estonia, the word loond during the old times ment nature. The whole loond° is lively and breathable, and part of us all. Our strengths and reliefs are hiding in it and waiting for discovery.

Mission & vision

loond° wants to share the strength of the strong plants and natural resources that grow in northern, clean and hard climate! Our products nourish the skin with beneficial ingredients, help you relax, stop and take time for yourself. loond° has worked together with scientists and Wellness Spas to create the natural cosmetics that would bring you closer to the pure Nordic nature!

Raw materials

Northern Europe, with its sparse population and clean air, has excellent natural conditions to guarantee the purity and high quality of the raw material. Our raw material comes from the upper North latitudes of the earth, where the growth environment is rough, but the nature is tougher and stronger. loond° products are divided into product lines according to the latitude of the main raw material.

PRODUCT DEVELOPMENT

IDEA

Need to solve a problem.

PLAN

With scientists create a work plan.

DEVELOPMENT

Studies and necessary researches.

TEST

Wellness Spas are testing and giving feedback.

UPGRADE

Refine the developed solution.

LAUNCH

Product is ready for you!

WHO ARE WE?

Nelli is the founder of loond° brand, CEO, developer and many more! As a tourguide, she understands the uniqueness of nature in Estonia and wants to share it with others. As a mother of two, Nelli has started to think more and more about what is inside the products we use and what their impact on the surrounding nature is. More than 10 years of guided work and the birth of two children led her to study aromatherapy at Krautman’s Health Academy and herbatics with beloved herbal treatment specialist Irje Karjus. So eventually the cosmetics brand loond° was born!

Liina is  loond° brands wonderful assistant who listens, helps to think and implement ideas. When Nelli spoke to her on one great day about the idea, she gained a sense of appreciation. The pure nature of Estonia has always inspired Liina and the opportunity to create something was sufficient to join the team. With a very versatile communication experience, she helps to build brand awareness.

Josefine has been active in the beauty and fashion world for many years and is working on improving the loond° brand’s visual image. She  takes care of loond° Facebook, Instagram and answers the questions you’ll send to us throu those channels. Nordic pure nature and long walks in our forests, this is something that Josefine really cares about.

Tann makes loond°  wonderful refillable candles. She likes variety of smells and just loves to burn candles! Regardless of the season, you would always find some burning scented candles on her desk. Tann is like loond° good fairy, with whom even the biggest orders can be completed on time!

loond° natural cosmetics are inspired from the pure Nordic nature. In product development, we combine the aromatherapy and knowledges from local folk medicine with modern science and technology. It is important for us that our products are healthy for man and for nature.

100% pure Nordic nature!

loond° mission is to share the strength of the strong plants and natural resources that grow in northern, clean and hard climate! Our products nourish the skin with beneficial ingredients, help you relax, stop and take time for yourself. loond° heartfelt desire is to keep the clean and untouched nature surrounding us and provide refreshment for future generations!

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